Dedicated Focus is Always Personal
The Iwasa family is deeply grounded in service, family and community, The family patriarch, Dr. George Iwasa, O.D. has always taken his commitment to Southern Idaho very seriously and considers his work to establish his office in Payette in 1953 to be a vocation rather than simply a career. That small shop was moved into a larger facility next door to his first office in 1981 when Dr George incorporated.
Dr. George and his late wife, Elsie, had six sons. The fifth son, Daniel, was inspired by his parents’ connections to the Payette area, and after he graduated from the Southern California College of Optometry in 1992 he moved back home and bought the practice from his father.
On March 1, 2008, the Payette Vision Clinic moved to Fruitland, and was renamed Iwasa Eye Center, P.A.
“When it was time for our business to grow, ICB recommended an SBA loan to fund our new facility,” says Dr. Dan. “They made the process simple and straightforward, and I couldn’t be happier with the outcome.”
The Iwasa Eye Center offers complete eye examinations for the whole family, including contact lenses, specialized contact lenses for astigmatism, and pre- and post-operative care for refractive surgery and cataract surgery. The clinic staff also helps patients manage eye diseases like glaucoma, macular degeneration, and diabetes.
The Iwasas have been practicing eye care in the Treasure Valley for more than 55 years. and Dr. Dan believes that some things, like trust and commitment should never change. “I’m a great proponent of using technology when it’s appropriate – that’s vital to the science of eye care -- but I don’t believe in promoting automation at the expense of personal contact.”
Dr. Dan says, “My patients know we care about more than their eyesight – we work hard to make people feel welcome, comfortable and safe when they come to see us. ICB treats customers the same way. I know I can trust them to do the right thing for my business, my family and my community.”
“Intermountain Community Bank gives us service that way it was offered 50 years ago, and the way the best of banking is done today”.
Visit The Iwasa Eye Center at 925 NW 12th Street n Fruitland, Idaho, (208) 642-2151.